Like most websites, Southwestern Advantage Europe collects data on the visits to the website www.southwesternadvantage.eu. It helps us understand how useful the website is and what could be improved.

Data collection practices of Southwestern Advantage Europe are consistent with this Privacy Policy, where you will find detailed information on which data is collected, how Southwestern Advantage Europe uses it, and who has access to it.

Southwestern Advantage Europe has set a goal to be a reliable and respectful partner to you when processing your personal data. Based on that, we have developed the privacy policy principles that govern the collection, use, disclosure, transmission, and storage of the website visitor information.
The privacy policy is governed by the General Data Protection Regulation (GDPR). The purpose of this privacy policy is to protect the privacy of visitors in accordance to the legislation of the European Union.
Please take the time to read this privacy policy and contact Southwestern Advantage Europe if you have any questions or suggestions.



1. Definitions

1.1. A Data Subject is a natural person for whom Southwestern Advantage Europe has information on or information that can identify a natural person. Data subjects include, for example, self-employed applicants, affiliates, and employees for whom Southwestern Advantage Europe has Personal Data.

1.2. The Privacy Policy is the text that determines the principles of Southwestern Advantage Europe for Processing Personal Data.

1.3. Personal Data is any information about an identified or identifiable natural person.

1.4. Processing of Personal Data is any operation of Data Subjects Personal Data. For example, collecting, recording, organizing, storing, modifying and disclosing, providing access, making inquiries and retrieving, using, transmitting, cross-accessing, merging, closing, deleting, or destroying Personal Data as well as any or all of the above, irrespective of the method and means used.

1.5. The Website www.southwesternadvantage.eu is the website of Southwestern Advantage Europe.

1.6. A Visitor is a person who uses or visits the website of Southwestern Advantage Europe.

1.7. Services are all services and products offered by Southwestern Advantage Europe.

1.8. Cookies are data files that are sometimes stored on the Website Visitor's device.

1.9. The Data Controller is the person in Southwestern Advantage Europe who adheres to the principles of Personal Data Processing and who can be contacted by the Data Subject in the event of a complaint.
Terms used in the privacy policy and in communication between the parties have the meaning given above.



2. Data Controller

The Southwestern Data Protection Officer can be contacted by email at privacy@southwestern.ee. The Data Controller is Southwestern Advantage Europe OÜ.



3. What data does Southwestern Advantage Europe collect?

When visiting websites, non-personalized technical information is collected about the Visitor. The data is as follows:

3.1. Usage Information – information that is related to how visitors use our services such as web browsing statistics that we need to gather to know the most relevant information to our visitors, how often they visit, what browser and device they use, and what content they primarily read in order to improve the websites and service environments and make them more user-friendly.
Southwestern collects this data using Google Analytics, an automated tool that allows Southwestern to record and analyze how visitors use the site.

You may disable collecting your data by Google Analytics at any time, as described here.

3.2. General information and contacts – we do not process sensitive personal data as defined by the EU REGULATION 2016/679 or General Data Protection Regulation (GDPR).

3.3. Device information – the server hosting the Southwestern website may store requests made by the Visitor to the server. Device information is related to the devices that the Visitors use to access the services, including IP addresses, browser type, device used, access time, etc. This information is used for technical purposes only – to ensure the proper functioning and security of the website and to investigate possible security incidents. IP addresses are not associated with personally identifiable information except in service environments where this is an additional security measure.

3.4. Cookies – are small text files that a website saves on a Visitor's computer or mobile device when a Visitor visits the website. This allows the website to remember Visitor activities and preferences (such as login, language, font size, and other screen preferences) for a longer period of time so that the Visitor does not have to re-enter them when re-visiting the website or moving from one page to another.
Cookies are only needed for the technical functioning of the website. However, it is important to note that if you do not agree to the use of cookies, certain features of the website may not function properly or may not function at all.

The legal basis for the use of cookies is the legitimate interest of Southwestern Advantage Europe in ensuring the technical functionality of the website. If cookies are used to remember the Visitor's preferences or for statistical purposes, the legal basis is the Visitor's consent.
More about cookies – see Southwestern Advantage Europe Cookie Policy.



4. Who can access your data?

4.1. We are the primary processor of your data. In certain cases, we may share Personal Data with third parties, and these third parties will only access the Personal Data to perform tasks on behalf of Southwestern Advantage Europe in accordance with this Privacy Policy.

4.2. The statistics of visitors to the Southwestern Advantage Europe website may be accessed by the Southwestern Advantage Europe Marketing and IT team responsible for analyzing and updating the data on the website.

4.2. Southwestern Advantage Europe affiliates who provide Southwestern Advantage Europe with website management tools or host websites may have access to technical log files.

4.3. The Google Analytics tool is provided by Google Inc. (A US company), which has access to statistics collected by this tool. Google Inc. has joined the EU-US Privacy Shield List of the EU-US Privacy Shield Framework, which ensures that the service provided meets the privacy standards required by the European Union. The service provider is also subject to the contractual obligations designed to ensure privacy.

4.4. Southwestern Advantage Europe may also disclose your information to third parties if required by law or court order, but we do not sell it to advertisers or other third parties. Our goal is to protect all our Visitors and provide reliable services.

4.5. Southwestern Advantage Europe will take all the reasonable steps to protect the processed personal data. The personal data of all users will be treated as confidential information.



5. How long does Southwestern Advantage Europe store data?

Southwestern Advantage Europe will use the collected data for up to five years. If the Visitor Information is no longer needed by us for the purpose for which it was collected, we will delete the information sooner.



6. Rights of the Data Subject and how one can exercise their rights

6.1. By default, personal information will not be published unless approved to do so (attending training/seminars/conferences).

Everyone has the right to access their personal data in service environments. By contacting Southwestern at privacy@southwestern.ee, you may exercise your rights as follows:
• Request access to your personal data;
• Ask for your personal information to be corrected;
• Request the deletion of your personal data;
• Withdraw your consent to the processing of personal data, where appropriate.

6.2. In some cases, you may have the right to request a restriction on the processing of your personal data or to challenge the processing of your personal data.

6.3. You may exercise your rights in accordance with the requirements of the applicable European Union and local legislation.

6.4. If you wish to opt-out of direct marketing offers for all or some topics, you can do so immediately through the link at the bottom of each marketing letter sent to you. The change will take effect immediately.

You can disable cookies in your browser settings or by visiting these websites:
• https://tools.google.com/dlpage/gaoptout/
• http://www.youronlinechoices.com/
• http://www.aboutcookies.org/



7. Right of appeal

If you believe your privacy has been violated, you can complain to the authority of the EU Member State, where is your permanent residence. Contact information for such bodies is available here.



8. Children

Southwestern Advantage Europe understands the need to protect children's privacy, especially in the online environment. Our website is not purposely designed or targeted to children under the age of 13. The policy of Southwestern Advantage Europe is to not knowingly gather, collect, or store information about anyone under the age of 13.



9. Possible changes to the Privacy Policy

We may update this Privacy Policy from time to time as necessary. The dates at the beginning of this document indicate the last modification and approval of this Privacy Policy.
Any changes to this Privacy Policy will take effect upon posting the revised Privacy Policy on www.southwesternadvantage.eu. Significant changes to our Privacy Policy will be announced at least 14 days before they become effective.



10. Exceptions

These policies do not apply to the processing of legal entities data, nor do they apply to the processing of personal data on websites referred to on our website (external links). The person representing the company (as a subscriber to the service) is not a natural person but an authorized representative of a legal person whose processing of personal data is not regulated by the EU REGULATION 2016/679.



11. Contact

If you have any questions or complaints about the way we collect and process your personal information, please email privacy@southwestern.ee.



12. Copyright

Using or linking to materials on the Southwestern Advantage Europe website is subject to written permission from Southwestern Advantage Europe, which may be requested by contacting Anu Ilves at privacy@southwestern.ee.

The Southwestern Advantage Europe website uses cookies to provide access to a variety of features and capabilities, and simplifies your use of and access to the website and helps collect usage statistics.

Cookies are small text files that a website saves on a Visitor's computer or mobile device when a Visitor visits a website. This allows the website to remember Visitor's activities and preferences (such as login, language, font size, and other screen preferences) for a longer period of time so that the Visitor does not have to re-enter them when re-visiting the website or moving from one page to another. Cookies are not dangerous for a computer.


There are two types of cookies:

1. Persistent cookies that persist in a cookie file on a user's computer. They can be used, for example, to identify a user as a repeat Visitor to a web page and to customize the content of the web page to meet the user's needs or to collect statistical data.
   
2. Session cookies are temporary and disappear when a user leaves the site or quits their browser. Session cookies may be used to enable certain features of the website, such as requesting a service or product, etc.

A user is deemed to have accepted cookies if his or her browser settings allow cookies. The legal basis for the use of cookies is the legitimate interest of Southwestern Advantage Europe in ensuring the technical functionality of the website. If cookies are used to keep Visitor's preferences in mind or for statistical purposes, the legal basis is the Visitor's consent.

An example of the data we may collect:

• browser information
• information about the operating system
• IP address
• pixel tags and other technologies
• access to the page
• geographical location
• time of the visit
• the behavior of the visit
• linking to a website, application, or a service
• aggregated information

If you do not want cookies to be stored in your web browser, you can block cookies partially or completely. Cookies can be removed even after they have already been stored in your web browser.

Both actions can be accessed through your web browser settings, and how you do it depends on what web browser you use.

To learn more about how this is done in the web browser you are using, you can use the browser's help function or read more at http://www.aboutcookies.org/.



It is important to note that if you do not consent to the use of cookies or you remove cookies, certain features of the website may not function properly or may not function at all.